Snap-on merchandise tags



Oct. 11, 1955 1. M. MONTALTO 2,720,044

' SNAP-ON MERCHANDISE TAGS Filed April 22, 1952 I N V EN TOR. (90627705M. Mama/fo United States. Patent SNAP-0N MERCHANDISE TAGS Ignatius M.Montalto, San Francisco, Calif. Application April 22, 1952, Serial No.283,537 4 Claims. (Cl. 40-16) This invention relates to shelf-typesnap-on merchandise tags and more particularly to a multi-section tagembodying means adapting one section of the tag to be carried in rightangle relation to that section of the tag which is directly attached toa shelf edge channel-type folder.

An object of the invention is to provide a novel form of merchandise tagfor attachment to the conventional channel form tag holders which aresecured to the leading edges of merchandise shelves.

A further object of the invention is to provide a merchandise tag havinga panel section which may be disposed at right angles to the leadingedge of a merchandise shelf and which embodies novel means enabling theattachment of such tags to the conventional channel form tag holderscarried at the leading edge of a shelf.

Other objects and advantages of the invention will be apparent from thefollowing description taken in conjunction with the drawing forming partof this specification, and in which:

Figure 1 is a view in perspective of the tag of the inven tion affixedto the leading edge of a merchandise shelf;

Figure 2 is a view in section taken along lines 22 of Figure 1;

Figure 3 is a view in detail of a of Figure 1; and

Figure 4 is a view, similar to that of Figure 3, showing a modificationof the tag of Figures l3.

Referring to the drawing for more details of the invention, amerchandise tag, of plastic or other flexible sheet material, indicatedgenerally at is comprised of a panel 12 and a panel 14. The tag 10 isprovided with a fold line 16 whereby the panel or tag section 14 is bentout of the plane of tag section 12 and disposed at a right anglethereto. The fold line 16 terminates at its lower end in an aperture 18which is common to both of the panels or sections 12 and 14, and tagsections 12 and 14 are severed below the aperture 18 by a cut 20 inalignment with fold line 16.

The tag section 12 is provided with means adapting the tag forattachment to a channel-type tag holder 22 having upper and lower lips24 and 26, said holder 22 being attached to the leading edge of amerchandise shelf 28. The attachment means embodied in the tag com prisethe upper edge 30 of tag section 12 and a tongue 32 defined in tagsection 12 by a out line 34 which extends parallel to the upper edge 30and which terminates in circular cut-outs 36. The upper edge 30 extendsbeneath lip 24 of holder 22 and the tongue 32 extends inside of the lip26 of the holder.

Suitable display or advertising indicia 38 carried by the right angletab section 14 enables the merchandise shopper to identify themerchandise carried on or beneath the shelf 28 without the necessity ofthe shopper entering the particular store aisle on which the shelf islocated.

During the normal course of use of the tag, shoppers portion of the tagwill brush against it, and such bodily contact with the tag wouldnormally tend to pull the tag section 12 free of the channel holder 22.In order to minimize this tendency, the cut-line 20 is provided so as toshorten the line of connection between the tag sections 12 and 14 andconstitute the lower portion of section 14 a relatively free flap. Theaperture 18 is provided in order to prevent any flap-like movement ofthe lower part of tag section 14 from a tendency to tear the tag alongthe fold line 16. r

The tag is provided with an arcuate notch 38 which provides forclearance between the upper lip 24 of the channel holder 22 and tagsection 14. In Figure 4, the notch 38 is shown as extending across thefold line 16, and thus the notch is common to both of the tag sections12 and 14. However, the preferred form and disposition of the notch 38is shown in Figures 1 and 3 wherein the inner terminus 40 of the notchcoincides with the juncture point between the fold line 16 and the upperedge 30 of the tag section 12. The outward and downward curvature of thenotch 38 immediately beneath its inner terminus 40 causes the notchsurface to wedgingly engage the underside of the lip 24 when an outwardpulling force is applied to the tag section 14. Thus, the specificplacement of the notch 38 in the manner illus trated in Figures 1 and 3enables the tag to be more firmly supported in the channel holder 22than is the case when the notch is disposed in the manner shown inFigure 4.

Having thus described the merchandise tag of the invention, what Idesire to secure by Letters Patent is:

l. A merchandise tag of flexible sheet material comprising a firstplanar section, means embodied in said section including the upper edgethereof and a tongue formed in the body thereof for engaging; said tagwith upper and lower inturned lips of a tag holder, a second planarsection integral with said first section and extending at a right angleto said first section, the upper edges of said sections being located ina common horizontal plane, and a notch formed in said tag at the upperend of the juncture between said sections adapted to provide clearancebetween said second section and the upper lip of said holder.

2. A merchandise tag as set forth in claim 1 wherein said notch isarcuate in form, being disposed in the upper edge of said second sectionand terminating at the point of intersection of the upper edges of saidfirst and second sections.

3. A merchandise tag of flexible sheet material comprising first andsecond integral planar sections folded at a right angle with respect toeach other and having upper edges disposed in a common horizontal plane,a fold line constituting the line of connection between said sectionsextending downwardly from the upper edges of said section forsubstantially less than the co-extensive lengths of said sections andterminating in an aperture common to said sections, said sections beingphysically separated throughout the balance of their co-extensivelengths below said aperture by a cut-line in alignment with said foldline, means embodied in said first section including the upper edgethereof and a downwardly directed tongue formed in saidsection havingits free edge parallel to the upper edge of said section for engagingsaid tag with upper and lower inturned lips of a tag holder, and a notchformed in said tag at the upper end of the juncture between saidsections adapted to provide clearance between said second section andthe upper lip of said holder.

4. A merchandise tag as set forth in claim 3 wherein said notch isarcuate in form, being disposed in the upper edge of said second sectionand terminating at the point of intersection of the upper edges of saidfirst and second sections.

Borden Jan. 12, 1897 4 Anthony Sept. 15, 1925 Schwartz Feb. 24, 1931Healy Apr. 18, 1933 Mull May 18, 1937 Heileman Oct. 6, 1942 Newman May28, 1946

